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Digital Marketing Specialist – Recruitment Marketing
El Paso, TX · Full-time · $20–$28/hr
Caseem is looking for a creative Digital Marketing Specialist to grow our employer brand, manage social media, produce engaging content, and design recruitment campaigns that attract top candidates across all our locations.
Key Responsibilities
- Plan, create, and manage content for social media platforms (Facebook, Instagram, LinkedIn, TikTok) to promote open positions and company culture.
- Design and execute digital recruitment marketing campaigns to increase qualified candidate flow.
- Develop a content calendar and produce graphics, videos, and copy that highlight Caseem's employer brand.
- Track and analyze campaign performance (reach, engagement, cost-per-application) and optimize strategy accordingly.
- Collaborate with the recruitment team to identify hiring needs and craft targeted messaging for each role.
- Manage paid social and job-board advertising budgets to maximize candidate acquisition.
- Maintain and update career page content and job postings.
- Build employer branding initiatives (employee spotlights, testimonials, behind-the-scenes content).
Qualifications
- 2+ years of experience in digital marketing, social media management, or recruitment marketing.
- Proven experience creating content (graphics, video, copy) for social media platforms.
- Experience running paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
- Strong copywriting and storytelling skills.
- Familiarity with analytics tools (Meta Business Suite, Google Analytics, etc.).
- Bilingual (English/Spanish) preferred.
- Bachelor's degree in Marketing, Communications, or related field preferred.
- Highly organized, creative, and results-driven.